top of page
Why Didn't I think of That? Logo


Media Experience

A new multi-platform television series that answers the

#1question about the world’s most successful inventions. 

Why Didn’t I Think of That?® is based on the timeless notion that we are all inventors and entrepreneurs at heart.

We’ve all got great ideas, but how do you turn great ideas into fortunes or use them to change the world?

Is it luck? Is it brains?

Or both?

Why Didn’t I Think of That?® is based on a successful web site ( and nationally syndicated radio feature that focuses on the ‘eureka’ moment of inspiration that can change the world we live in!


The concept is being re-launched as a nationally broadcast TV series, podcast, digital destination and educational curriculum distributed worldwide!

Why Didn't I think of That? Eureka Logo
Why Didn't I think of That? Model Image

The Series

Did you ever wonder what the inspiration was behind chewing gum, NIKE or YouTube? 

Behind every invention is a story!

These stories capture the moment of inspiration when a person stumbles onto an idea that can change the world and make them millions. Unbelievable stories waiting to be told from the eureka moment to making the dream a reality! Inspirational stories of everyday people who became successful entrepreneurs.

Why Didn't I think of That? Lightbulb image

Cross Platform

The website offers a deeper richer experience about invention, innovation and what it takes to be an entrepreneur who “thinks outside of the box!”


Why Didn’t I Think of That?® will also take the multiple platform concept to a new place – the classroom! In addition to the TV, internet, digital and podcast components, the producers are working with educators to develop an educational curriculum for grades 4 - 8 based on the Why Didn’t I Think of That?® franchise

Cross Platform
Television Demo

Each half hour episode of Why Didn’t I Think of That?®  will bring to life the evolution of some of the most successful inventions through first person narrative and re-creations. Each episode will feature 5 invention stories presented in a countdown or top-five format and connected by a common theme.

Hearing the story directly from the inventor will take precedence and their stories will be told in the actual location where the original eureka moment occurred. It’s not just the invention or the idea that inspires. It’s the birth of the idea that is truly compelling! For historical stories and inventions a re-creation of the idea’s development process and story will be included. Next we learn about the success of the product and its franchise today.


The Off Ramp podcast is the perfect distraction from the high paced life so many of us lead. It's hosted by co-creators of Why Didn't I Think of That?®, Bob and Marcia Smith and features fascinating facts and tantalizing trivia! Slow down, steer clear of crazy and take a side road to sanity with Bob & Marcia Smith.


Why Didn't I Think of That?® Blog is filled with even more stories of innovation. Each Blog post is a stand alone example of the genius behind some of today's biggest brands and beloved products and serves as the testing ground for upcoming segments or features for future episodes. 

Social Media
Social Media

Our Cross-Platform Experience wouldn't be complete without our social media outlets. With a focus on capturing a wide range of audiences we diversify our social media streams to insure that everyone from 12 to 102 hears our most recent updates. 

Why Didn't I think of That? Social Media Image
  • Why Didn't I think of That?® on Facebook
  • Why Didn't I think of That?® on Linked In
  • Twitter

Social Media Coming Soon!

Stay In Touch
Stay in touch with all the latest news on innovation

Please provide us with some information.


Why Didn't I Think of That?® Logo

Thanks for submitting!

bottom of page