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BILLION DOLLAR IDEAS AND
THE PEOPLE BEHIND THEM

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Welcome to Why Didn’t I Think of That?®

We believe in innovation and the power of ideas. We are dedicated to the science of ideas and how they are formed.

Why Didn’t I Think of That?® is based on the timeless notion that we are all inventors and entrepreneurs at heart. We’ve all got great ideas, but how do you turn great ideas into fortunes or use them to change the world?

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