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BILLION DOLLAR IDEAS AND
THE PEOPLE BEHIND THEM

Welcome to Why Didn’t I Think of That?®

We believe in innovation and the power of ideas. We are dedicated to the science of ideas and how they are formed.

Why Didn’t I Think of That?® is based on the timeless notion that we are all inventors and entrepreneurs at heart. We’ve all got great ideas, but how do you turn great ideas into fortunes or use them to change the world?

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Once a a nationally syndicated radio feature, Why Didn’t I Think of That?® now lives on multiple platforms including this website, podcasts and social media. It was created by marketing executive Robert A. Smith who has joined forces with media consultant Les Heintz to bring the franchise to a new audience. Why Didn’t I Think of That?® is currently being re-envisioned as a multi-channel international media property. Its entertainment and educational mission focuses on the science of an idea: The ‘eureka’ moment that inspired inventions which have changed the world we live in.

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