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Threadless

Founded: 2002
Threadless
What they do: Customer designed and voter-approved tee shirts, sold on-line.
Inspiration: Selling tee shirts online is no big deal, but Jacob DeHart and Jake Nickell ask visitors to their website to submit their own original tee-shirt designs.
About the business: Visitors to threadless.com submit original tee-shirt designs, which are posted every week. Web viewers vote on their favorites, and winning designs are put on tee shirts. Designers get cash, gift certificates and the opportunity to win more. So far, every design printed on a tee shirt has sold out. Recent projected sales $25-$30 million.
Axiom(s) exemplified: Think tried and true, and make it new.
Website: http://www.threadless.com

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'en-tre-pre-'neur
One who assumes the risk of starting, building and managing a business or enterprise.
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