Swaddlebees - Why Didn't I Think of That?

Swaddlebees

Founded:

2004

What they do:	Manufactures green, organic, toxic-free cotton diapers.
Inspiration:	When she became a mother, Margarita McClure was appalled at the incredible waste created by disposable diapers.
About the business:	Swaddlebee’s cloth diapers are not only organic, but also represent a hypo-allergenic alternative to plastic. Sold online and in boutique stores.
Axiom(s) exemplified:	Think niche within a niche. Every business has areas where needs aren't adequately met.
Website:	http://www.swaddlebees.com

'en-tre-pre-'neur

One who assumes the risk of starting, building and managing a business or enterprise.