Online business selling low-cost fun electronic gadgets, from micro-controllers to trackballs for Blackberries.
Inspiration:
When college student Nathan Seidle’s programmer for a micro-controller project burned out, he went online looking for a replacement. After much searching, he finally found rare, cheap high-quality parts in Bulgaria, and began importing them to sell to fellow engineering students.
About the business:
Sparkfun in an online store for gamers and electronic wonks. The website also offers forums and tutorials. Recent sales $7 million.
Axiom(s) exemplified:
Think around your frustration. Solve your problems, and profit from them too.