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Why Didn't I Think of That?

The Stories
Spark Fun

Founded: 2002
Spark Fun
What they do: Online business selling low-cost fun electronic gadgets, from micro-controllers to trackballs for Blackberries.
Inspiration: When college student Nathan Seidle’s programmer for a micro-controller project burned out, he went online looking for a replacement. After much searching, he finally found rare, cheap high-quality parts in Bulgaria, and began importing them to sell to fellow engineering students.
About the business: Sparkfun in an online store for gamers and electronic wonks. The website also offers forums and tutorials. Recent sales $7 million.
Axiom(s) exemplified: Think around your frustration. Solve your problems, and profit from them too.
Website: http://www.sparkfun.com

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