Soy Basics - Why Didn't I Think of That?

Soy Basics

Founded:

2001

What they do:	Produce scented candles made entirely from soy-wax.
Inspiration:	Jon Nicolaisen and Mark Kramer of New Hampton, Iowa discovered soy wax candles last longer and burn cleaner than traditional paraffin wax.
About the business:	Soy Basics became one of the first companies to mass-produce scented candles made entirely from soy-wax. Recent sales: $20 Million dollars.
Axiom(s) exemplified:	Apply new technology to an existing product.
Website:	http://www.soybasics.com

'en-tre-pre-'neur

One who assumes the risk of starting, building and managing a business or enterprise.