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Soy Basics

Founded: 2001
Soy Basics
What they do: Produce scented candles made entirely from soy-wax.
Inspiration: Jon Nicolaisen and Mark Kramer of New Hampton, Iowa discovered soy wax candles last longer and burn cleaner than traditional paraffin wax.
About the business: Soy Basics became one of the first companies to mass-produce scented candles made entirely from soy-wax. Recent sales: $20 Million dollars.
Axiom(s) exemplified: Apply new technology to an existing product.
Website: http://www.soybasics.com

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One who assumes the risk of starting, building and managing a business or enterprise.

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