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Why Didn't I Think of That?

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Skullcandy
Skullcandy

Founded: 2003
Skullcandy
What they do: Headsets that will work with both music players and cell phones.
Inspiration: Rick Alden watched London subway passengers struggle with two pairs of headsets -- one for their MP3 players, another to answer cell phones. He wondered, “Why not make one headset that works with both?"
About the business: Manufactures headsets that work with music players and cell phones. The company’s product line now includes MP3 player-equipped watches, helmets -- even backpacks with speakers.
Axiom(s) exemplified: Apply new technology to an existing product.
Website: http://www.skullcandy.com

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