Romeo and Juliet Shops - Why Didn't I Think of That?

Romeo and Juliet Shops

Founded:

2005

What they do:	Shakespeare Enterprises markets unique pre-wrapped grab-and-go gifts for men and women.
Inspiration:	When Michelle Courtright Bjork's boyfriend got her a plastic plant for Valentine's Day, she knew he needed gift giving assistance.
About the business:	Online retailers who also own brick & mortar stores, Shakespeare Enterprises helps clueless guys and gals find the perfect gift for the opposite sex. Each shop is organized by occasion, and presents are pre-wrapped.
Axiom(s) exemplified:	Think niche within a niche.
Website:	http://www.romeoshops.com http://www.julietshops.com

'risk

The chance that something will gain value (succeed) or lose value (fail).