Denise Bein discovered on a family trip, that she had trouble keeping foods fresh after packages were open.
About the business:
The company invented a new kind of plastic bag that was seal-able at both ends. It's like a zipper lock bag, except the bottom is open, and lined with adhesive strips. The adhesive strips seal the plastic bag to an existing container. The zipper lock on top allows you to seal and reseal the container between uses.
Axiom(s) exemplified:
Use a bad experience to create a better business. Adverse conditions often inspire “work around" solutions that others could use.