Pico Pad - Why Didn't I Think of That?

Pico Pad

Founded:

2005

What they do:	Make wallet-sized pen and paper sets.
Inspiration:	Alan Regala was always looking for a pen and paper to jot down notes. And it wasn't easy when he was traveling or on the go.
About the business:	Pico Pad has 15 sticky notes and a tiny pen that fit into miniature cases that can slip into wallets. Within two years Pico Pad had sales of half-million dollars.
Axiom(s) exemplified:	Think around your frustration. You can solve your problems and profit from them to.
Website:	http://www.picopad.com

'risk

The chance that something will gain value (succeed) or lose value (fail).