Adam Lowry and Eric Ryan always wanted to re-invent something. After brainstorming, they agreed on what they considered the most boring of products: cleaning supplies.
About the business:
Method Home makes cleaning supplies that look cool, smell good and have eco-friendly ingredients. After hiring a famous designer to sculpt their packaging, the friends were down to their last $20 before they secured enough retail space to make money. Today, Method Home is a $100 million dollar company.
Axiom(s) exemplified:
Rethink your industry. Find new ways to serve you customers.