Me! Bath - Why Didn't I Think of That?

Me! Bath

Founded:

2002

What they do:	Bath and body care line.
Inspiration:	Lisa Nisanoff envisioned a decadent bath and body line with quirky names to transform bathing into a spa-like experience.
About the business:	Launched in 2002, Me! Bath is one of the fastest growing bath and body care companies in the market. Shaped like ice cream treats, with names like “Shower Sherbet,” their products are sold at high-end hotels and boutiques. Recent sales $3 million.
Axiom(s) exemplified:	Take the tried and true and make it new.
Website:	http://www.mebath.com

'risk

The chance that something will gain value (succeed) or lose value (fail).