Local Dirt - Why Didn't I Think of That?

HOME | RADIO STATIONS | SUBMIT YOUR STORY

Why Didn't I Think of That?

Local Dirt

Founded:

2005

Local Dirt

What they do:	Localdirt.com connects small and medium farmers with stores and restaurants -- anyone who wants fresh, locally grown farm products.
Inspiration:	Madison is surrounded by Wisconsin farms, but the grocery store where Heather Hilleren worked didn't feature local farm products. She found out the reason was pure economics -- it was faster and easier for stores to buy from food distributors.
About the business:	Heather created Localdirt.com, a website giving small and medium farmers the advantages of large distributors – connecting farmers directly with buyers of fresh farm products. The concept was so good, within a year the project went national.
Axiom(s) exemplified:	Apply new technology to an existing process.
Website:	http://www.localdirt.com

a-'mer-i-'can 'dream

The American vision of independent wealth, material prosperity and social equality.

Copyright © 2008 by Why Didn't I Think of That? LLC | Legal | Website designed by CapeCane Creative Group