HOME | RADIO STATIONS | SUBMIT YOUR STORY
Why Didn't I Think of That?
HOME | STORIES | BLOG | PODCAST | AXIOMS | LINKS | INSPIRATION | PRESS | WHY GUYS | CONTACT

The Stories
Local Dirt

Founded: 2005
Local Dirt
What they do: Localdirt.com connects small and medium farmers with stores and restaurants -- anyone who wants fresh, locally grown farm products.
Inspiration: Madison is surrounded by Wisconsin farms, but the grocery store where Heather Hilleren worked didn't feature local farm products. She found out the reason was pure economics -- it was faster and easier for stores to buy from food distributors.
About the business: Heather created Localdirt.com, a website giving small and medium farmers the advantages of large distributors – connecting farmers directly with buyers of fresh farm products. The concept was so good, within a year the project went national.
Axiom(s) exemplified: Apply new technology to an existing process.
Website: http://www.localdirt.com

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

'en-tre-pre-'neur
One who assumes the risk of starting, building and managing a business or enterprise.
Copyright © 2012 by Why Didn't I Think of That? LLC | Legal | Website designed by CapeCane Creative Group