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Why Didn't I Think of That?

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Life is Good
Life is Good

Founded: 1994
Life is Good
What they do: Make and market a line of T-shirts.
Inspiration: Brothers John and Bert Jacobs were living in a van and selling T-shirts on the street when they came up with smiley faced character and the phrase ‘Life is Good’.
About the business: Life is Good T-shirts, athletic gear and bags are now sold by major retailers around the world. Sales: $45 Million+.
Axiom(s) exemplified: Pursue your passion. Make a hobby or interest your business.
Website: http://www.lifeisgood.com

'start-up
A young, fledgling organization just beginning life as a commercial enterprise.

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