Life is Good - Why Didn't I Think of That?

Life is Good

Founded:

1994

What they do:	Make and market a line of T-shirts.
Inspiration:	Brothers John and Bert Jacobs were living in a van and selling T-shirts on the street when they came up with smiley faced character and the phrase ‘Life is Good’.
About the business:	Life is Good T-shirts, athletic gear and bags are now sold by major retailers around the world. Sales: $45 Million+.
Axiom(s) exemplified:	Pursue your passion. Make a hobby or interest your business.
Website:	http://www.lifeisgood.com

'start-up

A young, fledgling organization just beginning life as a commercial enterprise.