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Kathy Davis Designs

Founded: 1990
Kathy Davis Designs
What they do: Sell products from a leading artist, writer and designer in the greeting card industry.
Inspiration: After her divorce, former english teacher and art instructor Kathy Davis worked part-time as a graphic designer. A friend who loved her homemade cards took her to the National Stationary Show in New York, where card companies loved her work.
About the business: One of the industry's most respected talents, Davis’s work touches over 50 million consumers annually. She designs everything from greeting cards and stationary to house wares. Recent revenue $15 million.
Axiom(s) exemplified: Pursue your passion. The things you do for love can lead to a profitable future.
Website: http://www.kathydavisdesigns.com

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'risk
The chance that something will gain value (succeed) or lose value (fail).
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