Izze Beverage Company - Why Didn't I Think of That?

Izze Beverage Company

Founded:

2001

What they do:	Make and market a line of carbonated juice beverages.
Inspiration:	Todd Woloson and Greg Stroh started making European-style beverages with juice and sparkling water to raise money for worthy causes. When sales took off they founded a business.
About the business:	Izze has nationwide distribution in Safeway, Starbucks and Whole Food Stores with sales exceeding $15 million.
Axiom(s) exemplified:	Pursue your passion. Rethink your hobbies and interests.
Website:	http://www.izze.com

'en-tre-pre-'neur

One who assumes the risk of starting, building and managing a business or enterprise.