Heart Attack Grill - Why Didn't I Think of That?

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Why Didn't I Think of That?

Heart Attack Grill

Founded:

2006

Heart Attack Grill

What they do:	Serve delicious, fat-filled, unhealthy (yet dangerously-tasty) food for people who want to over-indulge.
Inspiration:	When Jon Basso operated a chain of personal fitness studios, his clients always talked about "diet cheat days," when they ate unhealthy foods.
About the business:	The Heart Attack Grill has no diet soda, no lettuce -- no healthy alternatives of any kind. Its menu even includes a monstrous 8,000 calorie “Quadruple Bypass Burger.” Publicity brings in the customers and international expansion plans are in the making.
Axiom(s) exemplified:	Think unique. Intentionally go against the grain.
Website:	http://www.heartattackgrill.com

'start-up

A young, fledgling organization just beginning life as a commercial enterprise.

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