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Why Didn't I Think of That?

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Expedition Trips

Founded: 1999
Expedition Trips
What they do: Unique expeditions to exotic destinations.
Inspiration: Ashton Palmer and Kristy Royce met at a youth hostel in Australia. When they discovered they both liked jungle camps, Antarctica and the Amazon, they decided to start a unique travel agency for people who shared their passions.
About the business: Expedition Trips specializes in exotic destinations -- from private safaris to swimming with Beluga whales in the Arctic. Within 5 years, sales approached $6 million.
Axiom(s) exemplified: Pursue your passion, the things you do for love, can lead to a profitable future.
Website: http://www.expeditiontrips.com

'risk
The chance that something will gain value (succeed) or lose value (fail).

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