Edible Arrangements - Why Didn't I Think of That?

Edible Arrangements

Founded:

1999

What they do:	Fruit bouquets arranged to look like flowers.
Inspiration:	Florist Tariq Farid thought it would be original to blend two gift concepts: fruit boxes and flower bouquets.
About the business:	They take fruits and hand-sculpt them to look like beautiful flowers to give as gifts. There are now 870 franchise locations in six countries.
Axiom(s) exemplified:	Think tried and true and make it new. Take an existing product and customize it.
Website:	http://www.ediblearrangements.com

'start-up

A young, fledgling organization just beginning life as a commercial enterprise.