Cloud Star - Why Didn't I Think of That?

Cloud Star

Founded:

1999

What they do:	Produce healthy, allergy-friendly pet products.
Inspiration:	When newly-weds Jennifer Melton and Brennan Johnson’s new adopted puppy couldn’t eat regular doggie-treats, they had to make their own.
About the business:	It began with make-at-home biscuits that were free of soy, corn and dairy. It blossomed into a multi-million dollar suite of healthy pet products, from dog-shampoo and conditioner to apparel.
Axiom(s) exemplified:	Think niche within niche. Every business has areas where needs aren’t adequately met.
Website:	http://www.cloudstar.com

'en-tre-pre-'neur

One who assumes the risk of starting, building and managing a business or enterprise.