BzzAgent Inc. - Why Didn't I Think of That?

BzzAgent Inc.

Founded:

2001

What they do:	Word of mouth marketing campaigns.
Inspiration:	Using the premise that people look to friends, neighbors and strangers for recommendations -- before buying – marketer David Balter went back to the basics.
About the business:	BzzAgent Volunteers are given products free in exchange for writing reviews, and talking up products to the people around them. BzzAgent Inc. does grass roots marketing a variety of Fortune 500 companies. Sales: $10 Million+.
Axiom(s) exemplified:	Rethink your industry.
Website:	http://www.bzzagent.com

'risk

The chance that something will gain value (succeed) or lose value (fail).