Valerie Johnson remembered her childhood and feeling cozy and great in her fleece and flannel footie pajamas. She wondered, "Why shouldn’t adults experience that same wonderful creature comfort?"
About the business:
The company markets one piece foot-pajamas for adults, made in flannel, cotton knit, micro polar fleece, and wool cashmere.
Axiom(s) exemplified:
Think tried and true and make it new. Take an existing product or service and customize it.