Bic Pens - Why Didn't I Think of That?

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Why Didn't I Think of That?

Bic Pens

Founded:

1938
1945

Bic Pens

What they do:	Pioneered the disposable ballpoint pen.
Inspiration:	When editor Laszlo Jozsef Biro noticed how quick newspaper ink dried, he wanted to give writers that same convenience. In 1938, he got his chemist brother to develop a thicker, more glutinous ink than fountain pens, while Laszlo invented and patented the ballpoint pen.
About the business:	In 1950, Biro sold his patents to French businessman Baron Marcel Bich who shifted the focus from refillable pens to disposable ones. Today the BIC Group is one of the largest manufacturers of low-cost disposable products, including pens, pencils, shavers and lighters.
Axiom(s) exemplified:	Solve a problem within your profession. Apply new technology to an existing product.
Website:	http://www.bicworld.com

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