Amazing Cosmetics - Why Didn't I Think of That?

Amazing Cosmetics

Founded:

2001

What they do:	Market a unique line of premium cosmetics.
Inspiration:	Lisa Thurman and Sue Katz felt major cosmetics manufacturers ignored the value of "concealers," the first step in a good makeup regimen.
About the business:	With Hollywood makeup artists and name entertainers their biggest fans, the ladies of Amazing Cosmetics sell a full line of products on-line and through high-end retailers.
Axiom(s) exemplified:	Take "tried and true" and make it new.
Website:	http://www.amazingcosmetics.com

Background: Co-founders Sue Katz and Lisa Thurman. Foreground: Sandy Incardona, VP Sales & Marketing.

'en-tre-pre-'neur

One who assumes the risk of starting, building and managing a business or enterprise.