CHICAGO -- Where do new business ideas come from? That's what marketing veterans Greg Anastos and Bob Smith wanted to know. While researching the subject, they came across scores of businesses based on unusual or intriguing products or services. Those discoveries led the two to launch Why Didn't I Think of That?™ a venture dedicated to celebrating the entrepreneurial spirit.

Co-founder Greg Anastos came up with the idea while driving on Chicago's Edens Expressway. "There I was grumbling about the traffic, and over the radio came a story about an innovative start-up based on a fun, creative concept. I was envious and said, ‘Now why didn't I think of that?'"

"Our show tells stories of regular people who came up with great ideas and took them to market," explains partner Bob Smith. "They're quintessential tales about pursuing the American dream."

Unlike features that take an MBA approach to "deconstructing" businesses, Why Didn't I Think of That? focuses on the moment of inspiration. "It's about how an individual got their idea, the obstacles they overcame, lessons learned and their advice for others," says Anastos.

While contemporary entrepreneurs are showcased, Why Didn't I Think of That? also explores great moments in business history -- revealing the inspiration behind some of the world's great brands. "History is one of our passions," says Smith, "And there's an endless amount of wisdom to learn from what people did in the past."

Why Didn't I Think of That? delivers its stories through radio features, interviews, pod casts, print articles, and a new web site, www.thinkofthat.net Why Didn't I Think of That? LLC, is a limited liability entertainment services company headquartered in Libertyville, IL.