You can find inspiration virtually anywhere. Take Chevrolet's first logo. It wasn't conceived in a design studio - it was a rip off. Literally ripped off the wall of a hotel room. The rectangle superimposed on a parallelogram was discovered by General Motors founder William Durant. He saw it in a wallpaper pattern in his French hotel room and was so taken by it that he took a piece of wallpaper home - ripping his sample right off the wall. As for the Chevrolet name, it was borrowed too, from one of the most famous racecar drivers of the time. Driver and car designer Louis Chevrolet and Will Durant co-founded the Chevrolet Motor Car Company early in the 20th century. Chevrolet's name is one of the earliest examples of a celebrity product endorsement. And ultimately, the product outlived its namesake. By the way, in case you never head of Louis Chevrolet, he competed in the Indianapolis 500 four times and his brother won the race in 1920.