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Welcome

Ever hear about a unique business or invention -- something so obvious, you slap yourself on the forehead and say "Now why didn't I think of that?" That's what our radio feature, podcast and website are all about -- everyday people whose innovative ideas made them successful entrepreneurs.

Our Stories

Amazing Cosmetics

Lisa Thurman and Sue Katz felt major cosmetics manufacturers ignored the value of "concealers," the first step in a good makeup regimen.

Inspiration

Moments that inspired the brands we love.

How did a sea cruise inspire the invention of the cash register?

Blog Headlines

Pandora Radio

A radio station that learns from your preferences, and only plays music you like. Now why didn't I think of that? Read More


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Except for podcasts and/or mp3 audio files, materials appearing on this website cannot be recorded, reproduced or retransmitted without prior written consent of "Why Didn't I Think of That? LLC." Podcasts and mp3 files posted may be downloaded and copied for private non-commercial use only, however, no retransmission is permitted. All materials Copyright (C) 2008 by Why Didn't I Think of That? LLC.
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